Hello Reader,
You can’t make love in public, you know, the Moral Police will belt the sh*t out of you, but you can certainly take a Sh*t, anywhere in India, publicly. I know it sounds horrible but is it not the truth? Facts say that about 600 million people in India still go for defecating in open.
Domex, HUL’s flagship sanitation brand, currently runs the Domex Toilet Academy (DTA) programme. Domex Toilet Academy was launched on 19th November 2013. It aims to become a sustainable and long-term solution to provide sanitation that benefits the local community and helps stimulate the local economy. The Toilet Academy makes toilets accessible and affordable, while promoting the benefits of clean toilets & good hygiene. Our effort has resulted in bringing the change in the villages of Maharashtra and Orissa and we aim to build 24000 toilets by 2015 in rural areas faced with the problem of open defecation.
You can’t make love in public, you know, the Moral Police will belt the sh*t out of you, but you can certainly take a Sh*t, anywhere in India, publicly. I know it sounds horrible but is it not the truth? Facts say that about 600 million people in India still go for defecating in open.
At the same time, we are also reaching
Moon and Mars. Our astronauts are travelling to space. And on such long
extra-terrestrial journeys, special care is taken for how the astronauts will
use the loo. Great care is taken for the hygiene and good amount is spent for
proper sanitation in outer-space. When we can take care of that, which takes
place a lot lesser times, then why are we ignoring the millions who are still taking
unhygienic ways for defecating? In fact, building a space toilet requires a lot
more science and maths than building one on earth. You know, because of the
anti-gravity, out-of-the-world problems. Though it is literally no rocket
science, yet, we don’t see that happening too often.
But, what we see happening too often
is a row of people from village sitting, queued-up along the railway track for
their morning reliefs, as the sun rises in the background, while you are on a
beautiful train journey. What is taken in good humor, and is jokingly called “lota leke rail ki patri par jaana”, in India, is actually a serious issue.
This has many ill effects on health. Especially
children under the age of five, suffer a lot from such negligence. Lack of
toilets in villages leads to open defecation which gives rise to diseases like
Cholera and Diarrhoea, which easily spread among children.
Another ill-effect which eats our
civilized society is the dignity of women in village, who also have to go to
the loo, in open. Ironically, in many villages in India, purdah system is
followed, where a woman has to keep her head covered under a veil, so that
other men do not check her out and mainly because of orthodox, family ordeals.
And they allow their head-covered women to go out in open, with uncovered bottoms?
Is it not wrong at so many levels? This issue has been neglected for many years
and has been the culprit for many social crimes and mishaps too.
Prime Minister Mr. Narendra Modi has
also initiated this agenda of building and providing clean toilets in every
village so as to bring an end to the issue of unhygienic ways of defecating. Along
with this, private company DOMEX, which is well known for their sanitation
products are a part of this project, running a programme called Domex Toilet
Academy (DTA), helping to solve the issue for a long term wellness in Indian
villages. (You can read more about it below)
And you and I can be a part of this
programme by doing a simple task of clicking a mouse button.
Click on the link and help Babli, the
village girl, reach a nearby toilet, safely from the evil eyes of anti-social germs,
unhealthy germs and the old, unwanted practices of unhygienic defecation. Each
click contributes Rs 5 to the noble cause of making every Indian village free
from open defecation.
#ToiletForBabli
About The Domex Toilet Academy:
Domex, HUL’s flagship sanitation brand, currently runs the Domex Toilet Academy (DTA) programme. Domex Toilet Academy was launched on 19th November 2013. It aims to become a sustainable and long-term solution to provide sanitation that benefits the local community and helps stimulate the local economy. The Toilet Academy makes toilets accessible and affordable, while promoting the benefits of clean toilets & good hygiene. Our effort has resulted in bringing the change in the villages of Maharashtra and Orissa and we aim to build 24000 toilets by 2015 in rural areas faced with the problem of open defecation.
You can bring about the change in the lives of millions of kids, thereby
showing your support for the Domex Initiative. All you need to do is
“click” on the “Contribute Tab” on www.domex.in
and Domex will contribute Rs.5 on your behalf to eradicate open
defecation, thereby helping kids like Babli live a dignified life.
- Ashish
Thank You Indiblogger
and Domex for this Idea.
Image Sources:
1. http://www.wsp.org/sites/wsp.org/files/images/wsp-cartoon-calendar-May-2013.jpg
2. https://www.indiblogger.in/happyhours/toilet-for-babli/#submission_ideas
3. http://lowres.cartoonstock.com/health-beauty-astronaut-toilet-toilet_rolls-space_age-problem-mgtn247_low.jpg
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