My Umpteen thoughts: A brave new, digital India

Hello Reader,

What makes India a great place to start any business is, of course, its population. Almost 55 percent of India’s population is now connected to 3G or a higher network. With so many consumers ready to pay for data and voice, it becomes a fertile place for new innovations to happen. India has a diverse audience and each group has different demands and needs. This will give a platform to many new start-ups to provide service to their target customer base and will create a win-win situation for both investors and the budding entrepreneurs with bright ideas.

“Make in India” and “Digital India” are also two of the prominent campaigns which India’s PM Mr. Narendra Modi underlines in his talks. With the collaboration of both private and public entities, this can be a dream come true for the futuristic India everyone foresees. This will open new gateways for the young population to execute their ideas and create more jobs with their profitable start-ups. The involvement and mentorship of an established investing company can boost up the enthusiasm of youngsters to take risk in these arenas with palpable results.

Telecom major Vodafone is all set to invest in the Indian market and collaborate with new start-ups. Vodafone, which has a user base of 1.2 crore in Delhi NCR itself, has come up with innovative ideas to ‘digitalize’ India. Here is why Vodafone is going to be a game changer in this digital revolution:

Start-up Revolution

Vodafone has announced its new venture to partner with budding start-ups who have ideas based on emerging, cutting-edge technologies. It provides a platform to empower these new businesses and also, guide them during their incubation and the challenges which may follow. With the help their start-up ready kit, one can easily get access and manage their assets. It is an IOT based tool-kit to aid one to co-create new products and services. https://www.vodafone.in/business/start-up/ready-start-ups-kit

Vodafone has earlier worked with startups such as OYO rooms and ZOMATO. It also owns a large IOT company called Cobra Automative Technologies in Italy and works with European auto companies such as BMW and Volkswagen. Executives wish to bring same expertise in the Indian market.

Wifi Zones

In cities like Delhi, Mumbai, Pune and Bangalore, Vodafone has started free hotspot zones where one can easily connect using their Wifi enabled devices.

Source: http://myzone.dwvighbb5mwqnytmb.netdna-cdn.com/wp-content/uploads/2017/07/Vodafone-Wi-Fi-India.jpg

You can find near hotspot zone near you, here:

https://www.vodafone.in/wifi-hubspots

1.2 crore customers

With such a dense customer base, Vodafone understands the consumption of data increasing every day. Affordable voice and data packs has enabled millions of users to connect to the world and get information on their fingertips. The feedback and input from users can help to determine their daily activities and purchase patterns which is useful in analysing and predicting their demands.

Another campaign, equally important, which Government of India promotes is the “Swacch Bharat Abhiyan”. It is necessary that we, as citizens and entities, look into it that our technological growth does not effect our ecology, and is sustainable. In recent times, Delhi NCR has recorded one of the highest pollution rates. It is alarming that the air we breathe is heavily toxic. This made Supreme Court to take stringent steps like banning burning of crackers on Diwali in the capital region.

Air purifying, wifi enabled, bus stops

Vodafone took the initiative to contribute to this issue by bringing into life one of its brilliant ideas of installing an air purifying bus stop. These bus stops, covered with transparent plastic materials are a relief to the commuters who can take a breath of fresh air while waiting for their ride. These spots have an indicator which displays the air quality inside and outside the area and the difference is evident. One such bus stop has been installed near the Safdarjung hospital in Delhi.

Source: https://www.allaboutoutdoor.com/upload/news/image/61315122016-1634633709.jpg

Green Diwali

As a part of spreading awareness about air pollution, Vodafone India took initiate to distribute air purifying plant seeds to its customers which were made available at 52 Vodafone stores. The idea was to plant the seeds and let the tree bloom instead of carbon generating crackers.