Despite of so much of variety and advancement
in every electrical and electronics product and online shopping, often it
happens that what you get is not as you expected it to be. Many times,
consumers feel that they should take a ‘test drive’ before buying the product
and to practically use it before they pay for it.
Another thing that customers want is to compare two or three products of
different makes before they purchase it, to select the best in the range. In
retail stores, you can open the sealed box and see your product only after you
do the payment. So, trying out was not really an option in most of the retail
stores. Also, you had to stick to one particular brand with no scope of
variance, or else roam around different stores all day and ultimately waste
your time in buying a product.
Reliance digital fulfills this dream of a
consumer by providing a space with all the products that one wants to buy, with
an array of top notch brands. It gives you total freedom to roam around and
survey the products that you desire to buy. You can practically hold the product and use
it yourself, buy it only if it suits you.
My Experience: Luckily, I happened to be in Mumbai this week and coincidentally I came across
this notification where I got to know about visiting a Reliance Digital Store
here. I chose R City Mall, Ghatkopar as it was the nearest to the location of
I walked into the store with my whole
family which had people of age ranging from 6 to 60. After leaving them on
their own, I went to meet the busy store manager, who was actually expecting
me. But, since he was in middle of something, he asked me to wait for a while
and go around the store for an ‘experience’.
Though, I have been to Reliance Digital
stores in the past a lot, this was the first time with my family. And to my
surprise, rather than bored, each one of them were busy looking up to different
products in their respective sections. My Mother and Aunt were busy scanning
the home appliances (refrigerators, washing machines, and vacuum cleaners),
father was already planning to buy the latest monolithic LED television while brother
was busy discussing about which is more a worthy buy, a smartphone or a tablet,
with the respective sales guy and the kids were busy in the game section,
waiting for their turns to grab the Xbox controller. Even I kept myself busy
checking out some new digital cameras and SLRs. They had products to please
The store sales people are really helpful
and they do know what they are selling. Not just helping you with your problems
but they also suggest you the best buy as per your requisites. Apart from that,
there is a separate help desk and a finance provider counter which is really
thoughtful and consumer-friendly. For each product Reliance Digital offers great
discounts and a parallel option to buy their own ReConnect Products which are
equally good as any other brand and much more economical. Also, the after-sales
service by their Reliance ResQ group is what is missed at many other stores.
After roaming around the store for a
while, I met the manager again, who introduced me to another employee who
checked my ID to note my attendance. But, the only minus of the day was that
they were out of goodie bag’s stock (a goodie-shock for me) which were supposed to be given but looking
at my pitiful face, they did assure me with hopes that I’ll be receiving it
soon via courier.
So, with lots of happiness and hopes, I returned back with my family, who by
now would certainly be having a lot to buy on their wish-list.
personal diary is not a good idea, you know that, Malhar.”
“Yes, Alimah, I know
but this is the only way to find out what is wrong with the boy.”
The boy never talked much. In fact, in the initial days when
he joined the new school, everybody had a feeling that he was mute. He wouldn’t
speak until he was asked a question and used his words in a laconic manner.
“Or maybe he is just
another introvert?”, Alimah pressed.
taciturnity concerns me, Alimah. His behaviour is very different from a ‘just
another’ introvert”, Malhar defended.
It was his third year in the school but yet he didn’t have
anyone who could be called his friend. When in recess everyone shared their lunch
boxes, he would sit alone on his bench and finish his lunch. All his classmates
would play and participate in sports and other activities while he spent the
same time in either library, if permitted or writing his diary, at a solitude
corner on the playground, under a tree.
“By the way, where did
you find this diary?”, Alimah asked.
“He dropped it on the
playground today and I picked it up”, Malhar explained. “And do not worry; it will safely reach its
“You never discussed
his problem with the other subject teachers?”
“No, you think they’ll
be interested, Alimah?
“Maybe yes, just like you are. Why are you so interested?”
“I am concerned because I am their sports coach and his inactiveness bothers
me. And how many more questions do you have?”
The teachers were not too much bothered since he was pretty good
academically. He scored well in his subjects. But, he was physically dull and
weak compared to his other classmates. He usually remained scared to even look
up into anybody’s eyes while trying to converse.
Once, they had a public speaking event and it turned out to be the worst day at
school for him. He became a punching bag of the class.
“Now I can’t even ask questions
to you?” Alimah fumed.
“You can. I just wanna
help this kid, but, stop interrogating me.”
“Interrogating? I thought I was helping but-“
“Why don’t you leave
me alone for some time? It has been a busy day.”
“Sure! Am gonna sleep
in the other room, good night!”, Alimah slammed the door behind her.
“Couldn’t have been a
better night”, Malhar replied in rage.
“Alimah, Alimah… I am
really sorry…for last night, I shouldn’t have-“, Malhar woke her up.
“Actually, it was me, I was really
irriating-“ Alimah prompted. “Forget
it, let me make us some tea.”
Sipping the refreshing tea, Malhar continued, “Well, now, I think I know what the kid’s problem is.”
Puffing air to cool the hot tea, Alimah looked at him with fishy eyes, “You read the diary, didn’t you?”
“Well, yes, I did. I recommend you to read it as well.”
“Sorry, but committing sin isn’t my cup of tea.”
“Okay. Your wish but I still recommend
you to… read a bit of it. Little sin with the morning tea is fine. You wanna
help me or not? While I go take a bath, read this entry, the answer is here,
this page…”, Malhar bookmarked the page and left.
Alimah gave up, took a deep breath and started reading.
Today, Mumma is very sad again. I can
hear her sobs echoing in this silence. Daddy is very angry on her. I was really
scared when they were fighting. I wanted to play with my Daddy and finish today’s
homework with my Mumma but they were late from their office again. And Daddy
was very tired and Mumma had to cook the dinner. So, I did my homework alone.
Then, while we were having dinner, Daddy became very angry, so angry that he
threw away his plate and the food were spilled all over the floor. The cracking
sound of the utensils frightens me. I think he didn’t like the taste of the food
so he was scolding her. I didn’t dare to look up from my plate as I finished my
dinner. They were screaming so loud that I wanted to close my ears and my eyes
to not see him slap her again like last time. I wanted to stop them but I was
very very scared. I really want an angel to come soon and make us all happy.
“We are never letting this
happen to our child”, teary-eyed Alimah said.
“Now tell me, angel, how
are you going to help this poor child?”
“Oh! Alimah, how many
questions do you ask?”, Malhar giggled.
I usually do not write reviews but I couldn't stop myself
from writing this one. Actually, rather than a review, calling it a praise
would be more precise. Yes, Dr. A R Rahman’s next music album “Raanjhana” is
finally out and my ears are very happy about it.
His last successful Hindi album was “Rockstar” after which his albums “Ekk
deewana tha” and “Jab tak hai jaan” couldn’t do that well. Though, his last two
Tamil albums “Kadal” and “Maryan” were exceptionally good. But, sadly regional music
doesn’t get too much focus on a national level.
“Raanjhanaa” brings back to us the brilliant, magical music we know Sir Rahman
for. The album, as expected from the Mozart of Madras, is very versatile. Every
song has a different flavour like his previous works in Rockstar, Rang de
Basanti and Delhi 6. This album has 9 tracks consisting of both western and
Hindustani music. Lyrics for all the songs are written by the very talented Irshad Kamil.
Track 1: Raanjhana
This is the title song sung by Shiraz Uppal and Jaswinder Singh. Song starts with a slow vocal solo on high notes and light synth chords and before you know, it progresses into a rustic foot tapping music with Desi Dhols that will make you wish to dance on the street and sing along the beautifully penned lyrics. Noteworthy pieces in this song are the violin chorus before the first interlude and the sitar & tabla, before the second interlude, giving the song a bit of classical touch. You’ll fall in love with this song on the first listen.
Track 2: Banarasiya
As the name suggests, this classical-folk song boasts about the colors of
Banaras with the lyrics telling us the story of the city’s specialities like
Paan, Bhaang, Ghats of Ganga and their culture. Sung by none other than the
very talented Shreya Ghoshal, she titillates the listener with her little ‘harkats’
in this song. The sounds of Bansuri will take you directly to Banaras.
Track 3: Piya Milenge
And the duo (Sukhwinder and Rahman) is back, which gave us songs like Chaiya
Chaiya and Jai Ho!
‘Piya Milenge’ is a sufi-qawwali song with western percussion beats which works
brilliantly with the powerful voice of Sukhwinder.
Song is also credited to the K M Music Conservatory student’s Sufi Ensemble for
their amazing choir and back vocals.
Track 4: Ay sakhi
A pure Hindustani classical song sung by two very sweet voices; Chinmayee and
Madhushree. At times, their voices are so well synchronized that it’s hard to
differ the singers. Also, apart from singing the lyrics and sargam, their
voices have been used like a musical instrument which sounds like a shehnai.
The song is very well accompanied with Indian percussion instruments; Tabla and
Mridanga. Songs like these will always keep the Indian classical music alive.
Track 5: Nazar Layee
A duet sung by Rashid Ali (Kabhi-Kabhi Aditi fame) and Neeti Mohan (Jiya Re fame). This song is a usual soft-romantic
number which is peaceful, with guitar and light beats supporting the vocals.
Not much to say about this song.
Track 6: Tu Mun Shudi
A contemporary song that balances between western and Indian music with its western beats and Shehnai leads. This is the second collaboration of A R Rahman with Rabbi Shergill after ‘Challa’. It is a very good fusion with mostly Punjabi lyrics.
Track 7: Aise Na Dekho
‘Aise Na dekho’ is a Jazz number, a very soft and romantic song sung by A R
Rahman and backed by Karthik. If you liked “Tu bole Main Bolun” (Jaane tu ya
Jaane Na) then you’ll love this one too. Only that, instead of the saxophone, accordion
is used along with the vocals.
Track 8: Land of Shiva
An intense instrumental song with heavy Indian percussions used. This one
sounds spiritual with some Aarti chants, temple bells and Shankh in the
Track 9: Tum Tak
By now, most of you might have heard this song
on the TV promos. Tum Tak is certainly the heart of the album and most
refreshing song. The song begins with soft spiritual Aarti chimes and
progresses into a romantic composition with Javed Ali’s ear-pleasing voice and
the lyrics telling us that what we love is the zenith. The words of “Tum Tak”
have been used to sound like the ‘bol’ of Tabla as in Indian classical music.
The noteworthy parts of the song are the Shehnai chorus beautifully used and
Keerthi Sagathia’s cameo in-between with his powerful high notes. This song is
also the debut of another sweet voice; Pooja Vaidyanath. So, swing your head
with the music and clap your hands along with the taal of “tum tak...tum tak...”
So, overall this album is a creation as good as Maestro’s previous works like Lagaan,
Guru or Jodhaa Akbar.
Remarkable Tracks: Tum Tak, Raanjhnaa, Tu Mun Shudi and Ay Sakhi.
Its Folk-ing awesome!
Buy Original. Do Not Download. It’s worth it. Available on iTunes